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uk.telecom.broadband (UK broadband) (uk.telecom.broadband) Discussion of broadband services, technology and equipment as provided in the UK. Discussions of specific services based on ADSL, cable modems or other broadband technology are also on-topic. Advertising is not allowed.

NTL brand worthless



 
 
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  #1  
Old April 13th 06, 03:49 PM posted to uk.telecom,uk.telecom.broadband
Daytona
external usenet poster
 
Posts: 16
Default NTL brand worthless

It tickled me to see that the NTL brand has become so devalued that
they're stopping using it after the merger with Virgin Mobile, a
company a quarter of it's size -

"LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
Virgin Mobile in a deal that could be worth up to 984.9 million
pounds, creating a "quadruple-play" mobile, fixed-line, broadband and
TV service under the Virgin brand.
..
..
The new company will be rebranded with the Virgin name within the next
12 months, NTL Chief Executive Steve Burch said."

Daytona
  #2  
Old April 13th 06, 08:43 PM posted to uk.telecom,uk.telecom.broadband
harrogate3
external usenet poster
 
Posts: 16
Default NTL brand worthless


"Daytona" wrote in message
news
It tickled me to see that the NTL brand has become so devalued that
they're stopping using it after the merger with Virgin Mobile, a
company a quarter of it's size -

"LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
Virgin Mobile in a deal that could be worth up to 984.9 million
pounds, creating a "quadruple-play" mobile, fixed-line, broadband

and
TV service under the Virgin brand.
.
.
The new company will be rebranded with the Virgin name within the

next
12 months, NTL Chief Executive Steve Burch said."

Daytona



I suspect Virgin Vision trips of the tongue rather more easily than
NTL!


--
Woody

harrogate3 at ntlworld dot com


  #3  
Old April 13th 06, 09:17 PM posted to uk.telecom,uk.telecom.broadband
R. Mark Clayton
external usenet poster
 
Posts: 699
Default NTL brand worthless


"Daytona" wrote in message
news
It tickled me to see that the NTL brand has become so devalued that
they're stopping using it after the merger with Virgin Mobile, a
company a quarter of it's size -

"LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
Virgin Mobile in a deal that could be worth up to 984.9 million
pounds, creating a "quadruple-play" mobile, fixed-line, broadband and
TV service under the Virgin brand.
.
.
The new company will be rebranded with the Virgin name within the next
12 months, NTL Chief Executive Steve Burch said."

Daytona


This is very common in the phone business: -

BT Cellnet - negative value - renamed O2.

Mercury 121 - negative value - renamed T

NTL - negative value - reverse take over and rename Virgin

3 - long overdue!

It usually happens when the customer service, inaccurate billing and
'gotcha' T&C's get so bad that customers start actively avoiding the brand.
Time and again we get

Can't migrate tariff on same SP.

Can't get a new phone unless you port in.

Changed un-notified call charges resulting in massive bills.

Oppressive T&C's means you are stuck with them till death.

Failure to recredit wrong foreign and push SMS charges etc.

Refusal to accept notice even after their breaches.

Renege on things almost for the sake of it.

and lots lots more (especially on 3).



Probably the most obvious example was BTC, who despite having a better
network, better technology and a bigger advertising budget managed to slip
progressively behind Voda and eventually behind new entrant(s) Orange (and
T?) and by means of a determined effort to drive their customers away. It
was a no brainer to change the name after sell off.


  #4  
Old April 14th 06, 11:03 AM posted to uk.telecom,uk.telecom.broadband
Linker3000
external usenet poster
 
Posts: 39
Default NTL brand worthless

R. Mark Clayton wrote:
"Daytona" wrote in message
news
It tickled me to see that the NTL brand has become so devalued that
they're stopping using it after the merger with Virgin Mobile, a
company a quarter of it's size -

"LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
Virgin Mobile in a deal that could be worth up to 984.9 million
pounds, creating a "quadruple-play" mobile, fixed-line, broadband and
TV service under the Virgin brand.
.
.
The new company will be rebranded with the Virgin name within the next
12 months, NTL Chief Executive Steve Burch said."

Daytona


This is very common in the phone business: -

BT Cellnet - negative value - renamed O2.

Mercury 121 - negative value - renamed T

NTL - negative value - reverse take over and rename Virgin

3 - long overdue!


Freeserve - Wanadoo - France Telecom or Orange?

(Freeserve - Wanadoo what a marketing coup!!)
  #5  
Old April 14th 06, 10:08 PM posted to uk.telecom,uk.telecom.broadband
Tad Confused
external usenet poster
 
Posts: 73
Default NTL brand worthless


"Daytona" wrote in message
news
It tickled me to see that the NTL brand has become so devalued that
they're stopping using it after the merger with Virgin Mobile, a
company a quarter of it's size -

"LONDON, April 4 (Reuters) - UK cable company NTL has agreed to buy
Virgin Mobile in a deal that could be worth up to 984.9 million
pounds, creating a "quadruple-play" mobile, fixed-line, broadband and
TV service under the Virgin brand.
.
.
The new company will be rebranded with the Virgin name within the next
12 months, NTL Chief Executive Steve Burch said."


So they plan to trash the Virgin brand too!! How quaint.
You earn a good reputation, you can't buy one!!


Daytona



 




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