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uk.telecom.broadband (UK broadband) (uk.telecom.broadband) Discussion of broadband services, technology and equipment as provided in the UK. Discussions of specific services based on ADSL, cable modems or other broadband technology are also on-topic. Advertising is not allowed.

ASA to find Carphone Warehouse Talk Talk Broadband Ads Misleading.



 
 
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Old July 18th 06, 09:07 AM posted to uk.telecom.broadband
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Default ASA to find Carphone Warehouse Talk Talk Broadband Ads Misleading.

"It is understood that the upcoming ASA ruling will ban The Carphone
Warehouse from using the word "forever" in advertising, because after a
period of around six months the broadband offering becomes part of an
inclusive package.

And it is understood that it the ASA is determined that the word "free"
cannot be used in offering broadband as part of a brand new package -
it can only be referred to as "free" if it is offered on top of an
existing package at no extra cost."

http://business.guardian.co.uk/story/0,,1820905,00.html

 




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