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Old May 2nd 18, 02:36 PM posted to uk.telecom.broadband
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Default "Adverts for broadband speeds to face new rules"

"Java Jive" wrote in message

"Adverts for broadband speeds to face new rules

Advertisements for broadband speeds that breach rules set to take effect
on 23 May will be banned, the Advertising Standards Authority has said.

The ASA's new rules require providers to include a median average speed
for the service between 20:00 and 22:00.

Providers will no longer be able to advertise "speeds of up to", which
currently can be available to just 10% of their customers.

And they will have to give details of any limitations that may affect

How much of the download speed is a function of the ISP, and how much is due
to appalling quality of BT Openreach lines over which most ISPs' broadband
runs? In other words, what is the point of changing from a "slow" ISP to a
"faster" one if the rate-limiting step is that you are 5 miles from the
exchange over wire that has wet, corroded joints?